The Ascentas Creative Asset Leveraging™ approach maximizes
the use of a business’ existing assets. The benefits are far reaching:
- Effectiveness – because the strategic
analysis of a company’s competitive strengths is the basis for creative
exploration, each new business solution helps a company outperform its
- Implementation – leveraging a company's
current abilities improves chances of successful implementation.
- Innovation – the process forces a
broader innovative effort, frequently identifying large, new, or untapped
strategically valid markets. Thus, whole new businesses emerge rather than
just a group of unrelated product ideas.
- Risk reduction – financial and
marketing risk is significantly reduced because the development costs are
spread across whole businesses—and not over a series of unrelated products,
each with its own development path, marketing plan and asset base.
- Process management – the knowledge and
experience of our senior executives in guiding business growth in a number of
companies brings success quickly and efficiently.
Ascentas is the only business development firm
that fully integrates strategy, innovation, and implementation in the
development process. Ascentas leads to effective ideas, multiple products
under one business strategy umbrella, and a continuous stream of new concepts
and strategic directions.
We believe in our capabilities and our process and offer
both fixed and entrepreneurial fee alternatives.